ADVANTAGES OF NEWSPAPER ADVERTISING

  • Inexpensive to produce: A little research and know-how are often all that’s needed to create a targeted, successful ad.

  • Easy to change: If you have a regular ad in your local paper and want to change it to reflect a seasonal sale, a voucher offer, or a new product, you can usually do so rather easily.

  • Different rates and sizes: Look at the various sizes of ads in the newspapers you are considering running ads in. Newspapers normally have several standard sizes. Some standard sizes include quarter-page, half-page and full-page. Ads also run horizontally or vertically. The bigger the ad, the more it will cost. Determine which size might work for your message.

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