Email open rates are great at 20-30 percent. SMS blows that away at 98 percent open rate! In fact, 90 percent are read within 3 seconds.
This is thanks to two powerful reasons: first, the constraints of SMS force the messages to be short and, second, connectivity to the internet is not a requirement. Almost all other forms of media have no constraint on their content and require people to be online in order to receive it.
Whether it’s individual or marketing material, the brevity and simplicity of SMS make it ideal for both businesses and customers. For businesses, it means simplifying a message, refining what must be conveyed and knowing there’s a high chance people will read the message. The constraints of SMS are not limitations but guarantee they’ll be read. Before customers even have time to decide whether to delete or keep an SMS, they’ve already consumed its content!