CINEMA ADVERTISING

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THE ADVANTAGES OF CINEMA ADVERTISING?

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  • It delivers your message to a captive audience.

  • On-screen and lobby ads can use full sight, sound and motion to increase ad recall.

  • Frequent repetition of the message insures that moviegoers see and remember your ad, building brand awareness.

  • Advertiser’s company image is often boosted by the association with the movies on the big screen in full color.

  • Because movie theaters are located near or in suburban shopping malls and other high-profile retail areas, ads are positioned close to point-of-purchase.

  • Campaigns can be targeted by a demographic profile based on the geographic location of the movie theatre.

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